Pricing for websites & apps

What makes the price vary

A website or an application has no price per square metre. Five factors explain most of the gap between a 1,500 euro project and a 20,000 euro one, and every one of them is open to discussion while the scope is being set.

• The number of distinct screens and user journeys. A seven-page showcase site and a client area with accounts, roles and history are not the same job, even though both run in a browser.
• Whether user accounts and personal data are involved. Authentication, passwords, access rights and GDPR compliance form a work item of their own, routinely underestimated in the cheapest quotes.
• Connections to the outside world: online payment, business software, calendars, messaging, industry portals. Each integration brings its own rules and error cases.
• The choice between an off-the-shelf base and custom work. A standard base costs less upfront but constrains what comes next, especially once the product needs a feature its platform was never designed for.
• The level of ongoing support: plain bug fixing, or continuous evolution with monitoring. This is what separates a launch budget from a product life budget.

Reading a quote without getting it wrong

Three quotes for the same project can show three very different prices without any of them being dishonest: they simply do not cover the same scope. Before comparing amounts, check what each one includes in terms of design work, first-year hosting, training, post-delivery warranty and transfer of the source code. A quote that looks half the price of the others usually excludes at least two of those five lines.

The detail of what we build, and how, is set out on the services page. Delivered projects, with their real constraints, are described in the portfolio, and the studio itself on the about page. Association and non-profit projects get preferential rates, sometimes free of charge: tell us about your project and the first conversation stays free, with no commitment.